ClientName - Dashboard

  • Tot Clicks

    1,400

  • Average CTR

    Click Through Rate

    3.5%

  • EFFECTIVE CPC
    (eCPC)

    effective Cost Per Click

    $0.6

  • Conversions

    469

  • eCPA

    effective Cost Per Aquisition

    $24.5

  • Conversion
    rate

    1.2%

  • CPM

    $14.4

Campaign Conversions Vs. CPA

Top Converting Region

Conversions

Top Performing DSP

DPS Impressions Clicks Conversions CTR eCPA
Pocketmach 700,568 1,564 56 0,16% $0,54
doubleclick 200,568 2,564 36 13,16% $2,54
MediaMath 500,568 3,564 16 44,16% $1,54
adform 300,568 6,564 76 1,16% $1,54

Active Campaigns

Campaign name spend $ impressions CLICKS CTR eCPC conversions eCPA
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 optimise
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 optimise
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 optimise
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 optimise
Total: $748 700,678 1,400 0,16% $0,54 27 $27.7

Demand Side Platform - Performance

Demand Side Platform spend $ Impressions Clicks CTR eCPC Conversions eCPA
$748 700,500 1400 0,16% $0,54 27 $27.7 More Info
$748 700,500 1400 0,16% $0,54 27 $27.7 More Info
$748 700,500 1400 0,16% $0,54 27 $27.7 More Info
$748 700,500 1400 0,16% $0,54 27 $27.7 More Info

Account Details

total budget

$12,000

spend

$7,241

remaining

$4,759

Top Conversion Insights

  • Add Income: $80k+ PA
  • Add Interests/Category: Automotive/Travel
  • Marital Status: Single
  • Browser/OS: Chrome/iOSx

Top performing DSPs:

  • Pocketmath
  • DoubleClick
  • MediaMath
  • Adform
  • BrightRoll

Highest converting postcode

Östermalm,

Stockholm, Sweden

Select Media

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Campaign Details

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Targeting

Contextual Targeting

Demographics

Location

Frequency cap

Audiences

Optimization

Select demand side platform

CREATIVE

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Submit

Active Campaigns

Campaign name spend $ impressions CLICKS CTR eCPC conversions eCPA
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Campaign One $748 700,678 1,400 0,16% $0,54 27 $27.7 duplicate
Total: $748 700,678 1,400 0,16% $0,54 27 $27.7

Ended Campaigns

Campaign name spend $ impressions CLICKS CTR eCPC eCPA conversions status
Campaign One $748 700,678 1,400 0,16% $0,54 $27.7 27
duplicate edit
Campaign One $748 700,678 1,400 0,16% $0,54 $27.7 27
duplicate edit
Campaign One $748 700,678 1,400 0,16% $0,54 $27.7 27
duplicate edit
Campaign One $748 700,678 1,400 0,16% $0,54 $27.7 27
duplicate edit
Total: $748 700,678 1,400 0,16% $0,54 27 $27.7

Best Perf. Months

Weekly Performance - Actions Vs. eCPA

Campaigns

Campaign name creative spend $ delivered impressions CLICKS conversions CPA status
Campaign One 28%
700,678 1,400 27 $27.7
edit
Campaign One 28%
700,678 1,400 27 $27.7
edit
Campaign One 28%
700,678 1,400 27 $27.7
edit

Best Perf. Months

Top Performing DSP

Weekly Breakdown

Week Impressions Clicks CTR conversions CPA wow CPA CONV Rate ICR
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%

Campaign Conversions Vs. CPA

Campaign One

creative dimension spend $ delivered impressions CLICKS conversions CPA status
300x250 48%
300,678 1,400 27 $27.7
edit
180x150 28%
300,678 1,400 27 $27.7
edit
160x600 50%
300,678 1,400 27 $27.7
edit
300x250 35%
300,678 1,400 27 $27.7
edit
300x250 66%
300,678 1,400 27 $27.7
edit
300x250 98%
300,678 1,400 27 $27.7
edit
300x250 68%
300,678 1,400 27 $27.7
edit

Best Perf. Months

Top Performing DSP

Weekly Breakdown

Week Impressions Clicks CTR conversions CPA wow CPA CONV Rate ICR
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%
Week 1 872,561 701 0.08% 2 $455.22 75% 0.29% 0.001%

Campaign Conversions Vs. CPA

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